Rooted in community
designed for impact

TURNING UP THE VOLUME WITH AUDIBLE LATINO

When it comes to storytelling for all audiences and ages, there is no better partner than Audible. APC was thrilled to help the team announce the launch of the Audible Latino to the Latinx community via earned media, community engagement and influencer outreach. We helped share Audible Latino with Latinx storytellers and community champions garnering an estimated 164+ million traditional impressions and 12+ million in social impressions.

CULTIVATING AMERICAN CAMPUS COMMUNITIES’ STORY

The nation’s largest student housing company, American Campus Communities, brought in APC to deepen brand presence across 90 university markets. APC has since helped deepen brand engagement with core audiences via strategic media relations within parent, consumer and industry publications.

APC leverages national and local partnerships, core initiatives and storytelling opportunities to reflect the company’s mission and work in creating environments conducive to academic, professional and personal success for more than 135,000 college students.




INTRODUCING TEQUILA HONOR TO THE U.S.

APC was called on to help officially introduce the Tequila Honor brand to the U.S. market. APC helped coordinate multi-market events and media gatherings taking Kate del Castillo on the road to help officially welcome Tequila Honor to the market. The team also helped generate local awareness for off-promise events to help fans meet Kate and purchase Tequila Honor for the first time. Overall media and influencer outreach efforts helped generate first time sales and garnered over 260 million traditional and social impressions. 

LAUNCHING OVERHAUL AS A TRUSTED TECH PARTNER & TRANSPORTATION SOLUTION

APC supported the launch of Overhaul, a technology partner to premium freight transportation service providers. We dove into the category to understand the key stakeholders, developed a roadmap for how to engage and generate awareness with the right target audiences including key shippers, independent drivers, owner operators and industry trade professionals to support the brand launch.

APC leveraged each company milestone to drive awareness about Overhaul’s product and unique differentiators, securing new relationships, brand partnerships and securing top-tier trade, business and tech media to garner over 105 million impressions.

ELIZABETH SETON CHILDREN’S: WHERE INSPIRED CARE CREATES POSSIBILITIES

APC was engaged by Elizabeth Children’s Foundation to create a fresh brand identity, bringing three organizations under one cohesive family brand. Working with our partners at Elizabeth Seton Children’s Foundation and consulting with all internal and external stakeholders, APC reimagined a new universal identity, Elizabeth Seton Children’s.

Helping evolve and consolidate their overall brand footprint, we also developed their new website, organization manifesto and provided a completely revamped brand book for team use. We are proud to support Elizabeth Seton Children’s in their work as a vital community partner and care provider for patients and their families.

FOSTERING THE #HERETOLEAD GENERATION

In an era when more diverse and grounded leadership is needed across all industries, APC is honored to support one of the most influential Latinx leadership organizations via media, social and influencer strategy. Tasked with helping expand CHCI’s footprint and relevance to ensure a level leadership playing field, APC leverages the organizations access to alum, programming and events to deepen relationships with core audiences. 

APC has handled the evolution of the organizational narrative, partner program strategies, and all external communications. Through our client collaboration, we have been able to build a notable network of Latinx voices sharing CHCI’s milestones  garnering over 1 billion impressions.