When it comes to storytelling for all audiences and ages, there is no better partner than Audible. APC was thrilled to help the team announce the launch of the Audible Latino to the Latinx community via earned media, community engagement and influencer outreach. We helped share Audible Latino with Latinx storytellers and community champions garnering an estimated 164+ million traditional impressions and 12+ million in social impressions.
The nation’s largest student housing company, American Campus Communities, brought in APC to deepen brand presence across 90 university markets. APC has since helped deepen brand engagement with core audiences via strategic media relations within parent, consumer and industry publications.
APC leverages national and local partnerships, core initiatives and storytelling opportunities to reflect the company’s mission and work in creating environments conducive to academic, professional and personal success for more than 135,000 college students.
APC was called on to help officially introduce the Tequila Honor brand to the U.S. market. APC helped coordinate multi-market events and media gatherings taking Kate del Castillo on the road to help officially welcome Tequila Honor to the market. The team also helped generate local awareness for off-promise events to help fans meet Kate and purchase Tequila Honor for the first time. Overall media and influencer outreach efforts helped generate first time sales and garnered over 260 million traditional and social impressions.
APC supported the launch of Overhaul, a technology partner to premium freight transportation service providers. We dove into the category to understand the key stakeholders, developed a roadmap for how to engage and generate awareness with the right target audiences including key shippers, independent drivers, owner operators and industry trade professionals to support the brand launch.
APC leveraged each company milestone to drive awareness about Overhaul’s product and unique differentiators, securing new relationships, brand partnerships and securing top-tier trade, business and tech media to garner over 105 million impressions.
APC was engaged by Elizabeth Children’s Foundation to create a fresh brand identity, bringing three organizations under one cohesive family brand. Working with our partners at Elizabeth Seton Children’s Foundation and consulting with all internal and external stakeholders, APC reimagined a new universal identity, Elizabeth Seton Children’s.
Helping evolve and consolidate their overall brand footprint, we also developed their new website, organization manifesto and provided a completely revamped brand book for team use. We are proud to support Elizabeth Seton Children’s in their work as a vital community partner and care provider for patients and their families.
In an era when more diverse and grounded leadership is needed across all industries, APC is honored to support one of the most influential Latinx leadership organizations via media, social and influencer strategy. Tasked with helping expand CHCI’s footprint and relevance to ensure a level leadership playing field, APC leverages the organizations access to alum, programming and events to deepen relationships with core audiences.
APC has handled the evolution of the organizational narrative, partner program strategies, and all external communications. Through our client collaboration, we have been able to build a notable network of Latinx voices sharing CHCI’s milestones garnering over 1 billion impressions.
Audrey Ponzio is the CEO & Founder of APC Collective where she and her team develop communications and community engagement programs to help clients grow their reach, relevance, and impact. Specializing in integrated and inclusive campaigns, Audrey has developed best-in-class programs for leading brands including Google, Audible, GE, Starbucks, Kraft Foods, Unilever, Johnson & Johnson, Pfizer, Time Warner Cable, American Heart Association, Girl Scouts, Boys & Girls Clubs of America, Sprint, Delta, and PepsiCo, among others.
Sunday, also known as “Get a Meeting Vidal”, focuses on helping build strategic introductions with stakeholders that result in powerful partnerships, campaigns and programs. Sunday has counseled brands and organizations from every industry including: consumer, technology, real estate, education, and sustainability.
Gabrielle serves as a leading Account Manager, overseeing client strategy, experiential, as well as in-house legacy projects and new business development. A natural storyteller and creative, Gabrielle harnesses her significant media relations, influencer marketing, Diversity, Equity and Inclusion (DEI), and event activation experience to foster best-in-class campaigns, programs and spotlight diverse voices and stories. Providing counsel to Avocados From Mexico, Bumble, Lush, Match Group, T-Mobile, among others, Gabrielle works to deliver impactful, holistic campaigns, cultivating significant brand awareness and favor across the beauty, food, lifestyle and tech verticals.
Fernanda serves as a Dallas based Account Executive with experience in both the non-profit and for-profit sectors, social media management, event execution, and media relations. As a passionate communications strategist, Fernanda loves storytelling, developing content that resonates, and bringing bold ideas to the table and to life. A natural problem solver and a true believer in the power of positivity and gratitude, Fernanda will make sure to tackle solutions to get things done.
o Brianna's public relations and event management experience in the non profit sector has given her an appreciation and passion for storytelling and making an impact. She gravitates to strategic planning, content creation, thought leadership and developing crisis communication plans. A firm believer in continuous learning, she is currently completing her MBA coursework and is passionate about finding new ways to drive positive results for clients and collaborators.
With nearly 30 years of communications experience both agency- and client-side, Kate has a knack for connecting the integrated marketing dots to help take brands to the next level. She has a strong track record of building loyal and productive teams, protecting reputations, championing diversity and inclusion, and helping drive positive business results for brands of all sizes.
A Latina Dallasite, Jennifer can be found at the nexus of communications strategy, award-winning digital campaigns, experiential moments, y más. Jennifer is seasoned in general and multicultural efforts working to serve a range of industries and bring client mission-oriented opportunities to life from conceptualization to execution. A steward for driving affinity and deepening impact, she aims to find strategic and innovative solutions to fill purposeful gaps in all aspects from account consulting and project management to mothership operations. A doer by nature and a strategist by choice, Jennifer fancies work with meaning and bringing meaning to work. A believer in good ole hard work, intention and community, she strives to be a continued connector, collaborator, and north star ally to individuals and clients alike. ¡Adelante¡
Cynthia is a leading Account Manager that develops and oversees strategic campaigns that inspire, drive brand awareness and favor. As a media relations and trend spotting maven, Cynthia brings experience and insight in media relations, influencer marketing, event activations, social media development and diversity, equity and inclusion (DEI) strategy. Executing compelling and impactful work for leading brands including Audible, Bumble, Lush, Match, Sprint, T-Mobile among others, Cynthia aims to serve and elevate storytellers and communities.
We work to help our clients share their most compelling brand stories to turn heads, win favor and build trust.
We build strategic DEI roadmaps helping teams better cultivate cultures of inclusion, belonging, community, and innovation.
We develop unique events to foster relevant brand engagement with customers, influencers and the media.
We ideate, strategize, execute, and manage successful campaigns embracing and spotlighting diverse voices and stories.
We help build, protect and strengthen reputations with proactive crisis mitigation planning and effective crisis communications.
We take our wildly ambitious, BIG ideas and build transformative campaigns - making the seemingly impossible possible.
We connect our clients with the right organizations, influencers and thought leaders to increase brand reach, relevance and resonance.
Our team of storytellers and strategists creatively help build personalities into notable brands, securing both business opportunities and new connections.
When it comes to proactive and creative thinking, driving real results, treating the business as it were their own and minding the shop, they are my go-to team. Client to client, APC Collective is the team to help in the most credible, creative and efficient way. They will care for your brand and work to champion it, daily.
Multicultural Marketing Manager at Sprint
It's hard to succinctly share what APC brings as part of the team. They are not a consultant or ancillary agency. They are a heartbeat within the team. They are so many roles - visionary, strategist, mentor, fan, catalyst, promotor, sounding board, devil's advocate. APC listens deeply to needs and goals, pairing this understanding with vast industry knowledge of trends and methodologies to help you realize outcomes far beyond typical results. From vision to strategy to planning to execution, they are key leaders of the team pushing the thinking and goals to be bigger, better, and most impactful. APC has been and will continue to be a critical part of our brand, partner, and program growth and success.”
Joni B. Carswell
CEO & President at Texan by Nature
APC Collective has been a treasure. Not only is their team highly strategic, fast, professional and knowledgeable, but they get the job done right every time. As a startup, Overhaul worked with APC to generate awareness with our target market. Not only did they assist in this capacity, but they also helped build relationships with industry and media publications and grow our network. Thank you, APC Collective! We couldn't have done it without you.”
Jenny Charanza, M.A.
Marketing Manager at Overhaul