APC RALLIES COMMUNITY TO SUPPORT JARRITOS’ MINI-FILM
APC was tapped to help release and promote Jarritos’ timely ode to immigrants, The Journey, a mini-film created by our partners at WALO and directed by Diego Luna. With just 6 weeks to launch, we leveraged all industry and community contacts, conducted influencer and partner outreach and helped The Journey become a viral call to action for all to recognize the beautiful tie that binds us, our shared immigrant pasts. Our collaborative launch efforts helped garner more than 1.3 billion impressions and over 5M views. #BetterTogether
ELEVATING CONSERVATION EFFORTS ACROSS TEXAS WITH TEXAN BY NATURE
APC proudly works with Texan by Nature (TxN), to help elevate community awareness on the importance of increasing conservation investment across all industries — for the benefit of people, our natural resources and shared future. In 2019, APC helped TxN create and launch a Texan-wide ranking of the top 20 Texas businesses across 10 industries that made significant contributions in conservation. The official Texan by Nature 20 (TxN 20) list was prominently featured in Texas Monthly along with other media across Texas and the nation garnering over 160,000,000 impressions. #ConservationMatters
LAUNCHING SPRINT FÚTBOL MODE
APC worked with client and sponsor of the 2018 World Cup, Sprint to help release and celebrate Prince Royce’s 90 Minutos FUTBOL MODE song celebrating the love of world’s most cherished sport, soccer! To rally excitement, we engaged and hosted media & influencers for a VIP release party for the 90 Minutos FUTBOL MODE video, generating over 100+ million impressions and over $800K in earned media value. We also developed and managed an integrated influencer campaign promoting Fútbol Mode Hacks and official 90 Minutos Music Video generating an additional 2.3+ million social impressions. #FutbolMode
