APC worked with client and sponsor of the 2018 World Cup, Sprint to help release and celebrate Prince Royce’s 90 Minutos FUTBOL MODE song celebrating the love of world’s most cherished sport, soccer! To rally excitement, we engaged and hosted media & influencers for a VIP release party for the 90 Minutos FUTBOL MODE video, generating over 100+ million impressions and over $800K in earned media value. We also developed and managed an integrated influencer campaign promoting Fútbol Mode Hacks and official 90 Minutos Music Video generating an additional 2.3+ million social impressions. #FutbolMode