LAUNCHING OVERHAUL AS A TRUSTED TECH PARTNER & TRANSPORTATION SOLUTION

APC supported the launch of Overhaul, a technology partner to premium freight transportation service providers. We dove into the category to understand the key stakeholders, developed a roadmap for how to engage and generate awareness with the right target audiences including key shippers, independent drivers, owner operators and industry trade professionals to support the brand launch.

APC leveraged each company milestone to drive awareness about Overhaul’s product and unique differentiators, securing new relationships, brand partnerships and securing top-tier trade, business and tech media to garner over 105 million impressions.