INTRODUCING TEQUILA HONOR TO THE U.S.
APC was called on to help officially introduce the Tequila Honor brand to the U.S. market. APC helped coordinate multi-market events and media gatherings taking Kate del Castillo on the road to help officially welcome Tequila Honor to the market. The team also helped generate local awareness for off-promise events to help fans meet Kate and purchase Tequila Honor for the first time. Overall media and influencer outreach efforts helped generate first time sales and garnered over 260 million traditional and social impressions.