APC RALLIES COMMUNITY TO SUPPORT JARRITOS’ MINI-FILM

APC was tapped to help release and promote Jarritos’ timely ode to immigrants, The Journey, a mini-film created by our partners at WALO and directed by Diego Luna. With just 6 weeks to launch, we leveraged all industry and community contacts, conducted influencer and partner outreach and helped The Journey become a viral call to action for all to recognize the beautiful tie that binds us, our shared immigrant pasts. Our collaborative launch efforts helped garner more than 1.3 billion impressions and over 5M views. #BetterTogether