APC RALLIES COMMUNITY TO SUPPORT JARRITOS’ MINI-FILM
APC was tapped to help release and promote Jarritos’ timely ode to immigrants, The Journey, a mini-film created by our partners at WALO and directed by Diego Luna. With just 6 weeks to launch, we leveraged all industry and community contacts, conducted influencer and partner outreach and helped The Journey become a viral call to action for all to recognize the beautiful tie that binds us, our shared immigrant pasts. Our collaborative launch efforts helped garner more than 1.3 billion impressions and over 5M views. #BetterTogether
ELEVATING CONSERVATION EFFORTS ACROSS TEXAS WITH TEXAN BY NATURE
APC proudly works with Texan by Nature (TxN), to help elevate community awareness on the importance of increasing conservation investment across all industries — for the benefit of people, our natural resources and shared future. In 2019, APC helped TxN create and launch a Texan-wide ranking of the top 20 Texas businesses across 10 industries that made significant contributions in conservation. The official Texan by Nature 20 (TxN 20) list was prominently featured in Texas Monthly along with other media across Texas and the nation garnering over 160,000,000 impressions. #ConservationMatters
LAUNCHING SPRINT FÚTBOL MODE
APC worked with client and sponsor of the 2018 World Cup, Sprint to help release and celebrate Prince Royce’s 90 Minutos FUTBOL MODE song celebrating the love of world’s most cherished sport, soccer! To rally excitement, we engaged and hosted media & influencers for a VIP release party for the 90 Minutos FUTBOL MODE video, generating over 100+ million impressions and over $800K in earned media value. We also developed and managed an integrated influencer campaign promoting Fútbol Mode Hacks and official 90 Minutos Music Video generating an additional 2.3+ million social impressions. #FutbolMode
TURNING UP THE VOLUME WITH AUDIBLE LATINO
When it comes to storytelling for all audiences and ages, there is no better partner than Audible. APC was thrilled to help the team announce the launch of the Audible Latino to the Latinx community via earned media, community engagement and influencer outreach. We helped share Audible Latino with Latinx storytellers and community champions garnering an estimated 164+ million traditional impressions and 12+ million in social impressions.
CULTIVATING AMERICAN CAMPUS COMMUNITIES’ STORY
The nation’s largest student housing company, American Campus Communities, brought in APC to deepen brand presence across 90 university markets. APC has since helped deepen brand engagement with core audiences via strategic media relations within parent, consumer and industry publications.
APC leverages national and local partnerships, core initiatives and storytelling opportunities to reflect the company’s mission and work in creating environments conducive to academic, professional and personal success for more than 135,000 college students.
INTRODUCING TEQUILA HONOR TO THE U.S.
APC was called on to help officially introduce the Tequila Honor brand to the U.S. market. APC helped coordinate multi-market events and media gatherings taking Kate del Castillo on the road to help officially welcome Tequila Honor to the market. The team also helped generate local awareness for off-promise events to help fans meet Kate and purchase Tequila Honor for the first time. Overall media and influencer outreach efforts helped generate first time sales and garnered over 260 million traditional and social impressions.
LAUNCHING OVERHAUL AS A TRUSTED TECH PARTNER & TRANSPORTATION SOLUTION
APC supported the launch of Overhaul, a technology partner to premium freight transportation service providers. We dove into the category to understand the key stakeholders, developed a roadmap for how to engage and generate awareness with the right target audiences including key shippers, independent drivers, owner operators and industry trade professionals to support the brand launch.
APC leveraged each company milestone to drive awareness about Overhaul’s product and unique differentiators, securing new relationships, brand partnerships and securing top-tier trade, business and tech media to garner over 105 million impressions.
ELIZABETH SETON CHILDREN’S: WHERE INSPIRED CARE CREATES POSSIBILITIES
APC was engaged by Elizabeth Children’s Foundation to create a fresh brand identity, bringing three organizations under one cohesive family brand. Working with our partners at Elizabeth Seton Children’s Foundation and consulting with all internal and external stakeholders, APC reimagined a new universal identity, Elizabeth Seton Children’s.
Helping evolve and consolidate their overall brand footprint, we also developed their new website, organization manifesto and provided a completely revamped brand book for team use. We are proud to support Elizabeth Seton Children’s in their work as a vital community partner and care provider for patients and their families.
FOSTERING THE #HERETOLEAD GENERATION
In an era when more diverse and grounded leadership is needed across all industries, APC is honored to support one of the most influential Latinx leadership organizations via media, social and influencer strategy. Tasked with helping expand CHCI’s footprint and relevance to ensure a level leadership playing field, APC leverages the organizations access to alum, programming and events to deepen relationships with core audiences.
APC has handled the evolution of the organizational narrative, partner program strategies, and all external communications. Through our client collaboration, we have been able to build a notable network of Latinx voices sharing CHCI’s milestones garnering over 1 billion impressions.
